Essential Steps and Important Questions to Answer
1. Who are you targeting and why?
Â Â Â Generally your target will be new customers or existing customers.Â Furthermore, you’re likely to be driven by a need to introduce new products/services or focus on a new competitor whoâ€™s entered the market.
2. What are your specific goals?
Â Â Â Your goals, whether to increaseÂ awareness or to increase sales, must be measurable.Â Examples are a gaining a certain number of new customers, enlarging mailing list by a certain percentage, or increasing sales by a certain sales amount during your slowest month.
3. What steps are needed to carry out the campaign?
Â Â Â Your timetable should focus on activities such as establishing appropriate promotional methods for reaching your target market, testing your message, conducting training, setting a realistic budget, preparing for additional calls and purchasing inventory.
4. Finally, how will you measure if your campaign has been successful?Â
Â Â Â Refer to your goals, use on-going tracking and write down what youâ€™ve learned about customers, costs and competition for the next campaign.Â