Every year, a greater number of small businesses utilize websites. Here are some important considerations when investing in a website.

1. What are the number of and types of special individual needs of your customers?
2. What level of contact do you maintain with your customers? Does your site need to be interactive (selling, customer service and/or accounting) or will it just be an informational site?
3. Consider what changes you may need to make if you start selling on the web. Examples include vendors for shipping, packaging materials and payment options (credit cards).
4. Costs will include establishing your domain name, the web hosting service and maintenance. One expert also recommends registering variations and misspellings of your domain name.
5. Is the message of your website consistent with all your other marketing items?

(Compiled from various sources including Chris Espinosa, ceGraphics)

This entry was posted on Friday, November 3rd, 2006 at 4:54 pm and is filed under Customers, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.