Improving Customer Loyalty

Here are nine ideas to increase loyalty to your business.  Not all ideas are applicable to every business.

Service Related

  1. Make follow-up calls after service, sales or installation to ensure satisfaction.
  2. Provide home-delivery service to increase convenience.  This is a great time to offer a free demonstration on how to use and/or maintain your product.
  3. Examine your instruction manual  to ensure it’s effective and clear.  Use diagrams and list the steps for programming various features.
  4. Add frequently-asked-questions section to your website.

Price Related

  1. Offer money-back or price guarantees such as matching your competitors’ prices.
  2. Offer renewal or repurchase discounts or maintenance coupons.

Other Ideas

  1. Highlight alternative uses for your product, i.e., think of baking soda and vinegar.
  2. Install kids’ play area if serving families with small children or at least have toys and books available.
  3. Make contribution to charity for every product sold.

Please return to this site in a few days as this article will be expanded!