Gift Card Statistics
The growth of gift cards in the U.S. has grown significantly from their introduction in the mid 1990s. Hereâ€™s what various organizations tell us about the use of gift cards.
- Two-thirds of all consumers have purchased at least one gift card.
- Fifty-five percent of gift card recipients need more than one trip to deplete the value of their card.
- The average recipient spends 20 percent more than their cardâ€™s initial value.
- In 2004, the average value of gift cards was $59.
- In 2005, consumers spent at least $35.3 billion on gift cards.
- Two-thirds of adults who like to receive them enjoy receiving them throughout the year.
- Eighty-one percent of consumers purchase gift cards for birthdays versus 67 percent for holidays.
- When retailers switch from paper gift certificates to gift cards, they sell anywhere from fifty to one hundred percent more.
(Sources: American Greetings, epaynews.com, Green Sheet Quarterly, National Retail Federation)