Generating Name Recognition

 Sponsoring community events is one way to generate awareness of your small business. 

 According to Raleigh Pinskey, author of 101 Ways to Promote Yourself, just about any small business can find a way to contribute to “almost every event imaginable.”  In many instances, your participation may primarily be limited to time and/or services.   

Your business can benefit from this participation when

  1.  event promoters publicize sponsors and volunteers
  2. you and your employees network at the event and pre and post events
  3. your business name appears in the event program.

 Other promotional objectives might include developing community goodwill, improving image or stimulating trial of your service or product.  Your employees may also enjoy an opportunity to volunteer, meet new people and provide service to the community.

If you would like to share some of your personal experiences, I would enjoy hearing about them.  Either phone me at 817-488-2761 or email me at  Also, if you operate in the greater Southlake area, visit our DFW Marketing section to learn more about major local events in our market.