Cross-selling involves asking a customer to purchase a related or complementary item with an item they have just ordered.Â The following examples should help.
- Would you like French fries with your burger?
- Do you need a warranty?
- Do you need a printer along with your new PC?
- This belt or these shoes would look great with those slacks!
Up-selling occurs when one suggests a better or more expensive product.Â Examples include offering
- a larger size of French fries orÂ shake
- a faster computer
- a golf membership with greater privileges.
These two sales terms are often interchanged with one another, and many on-lineÂ articles seem to suggest these strategies are exclusive to Internet sales.Â But theyâ€™re not as they’ve been around for quite some time!