Are you looking for convenient, one-time small business marketing training programs?

As a small business, does your budget require you to find cost-effective training options? 

Would your business benefit from providing educational opportunities for YOU, your employees, key clients, best prospects or major suppliers?

KGB Strategic Marketing Solutions offers the following small business marketing seminars conducted at your selected location and scheduled around your time constraints. 

Marketing Basics for Small Business: Practical Knowledge to Apply Today and Tomorrow

Marketing is everything an organization does to facilitate exchanges between itself and its customers.  Participants will examine the six necessary marketing fundamentals that should steer all marketing efforts.  Furthermore, they will review the framework of a basic marketing plan, be able to identify “customer-focused” benefits of products and services, and undertake a self-evaluation of how the four traditional marketing mix components directly impact a business.  

Understanding Competition for Small Business: Practical Methods to Applying Competitive Information

Implementing a realistic process for obtaining information about your competitors is critical.  Participants will be able to identify what to gather, and locate and use competitive information to obtain a better understanding of all aspects of marketing for their business.  The goal is for class members to identify positive changes (either improving a weakness or building upon strength) that they want to implement over the short term.  

Low Cost Marketing for Small Business: Employing Creativity and Time over Money

Small businesses need to monitor marketing costs as they can quickly consume significant dollars.  Participants will examine what marketing activities they have undertaken to date and the results.  We’ll discuss the pros and cons of the six broad types of promotional activities, and the role of a marketing calendar for planning purposes and daily usage.  The goal is for class members to identify sensible ways to implement promotional activities for their specific situation. 

Business to Business Marketing: Identifying and Targeting your Market

Business-to-Business marketing differs significantly from the Business-to-Consumer Market.  Participants will discuss the major differences in these markets, methods for obtaining and sources of meaningful information about their target markets and competitors, and ways to improve their personal selling and networking efforts. 

Marketing to Women: Why Traditional Marketing Rules Don’t Work

Women are involved with over eighty percent of purchasing decisions in the U.S. consumer market. Women have a different process for making purchasing decisions, consider different priorities and issues, and respond in a different manner than men.  Attendees will discuss these differences and then develop no-nonsense applications for improving results with their female customers.

Improving Customer Service: Why It Makes Sense for Your Small Business

Customer loyalty and the lifetime value of a customer can be worth up to ten times as much as the price of a single purchase.  Since small business have a limited marketing budget, participants will discuss practical ways to focus on improving their customer service at the various stages of interaction (before, during and after purchasing) with their customers. 

Comments from Participants:

I like the way she listens and tries to honestly answer your specific question/need.

Kate consistently tried to find examples that would apply to each student’s area of business.  She is very willing to give honest feedback and examples that are useful.  She shares her knowledge without hesitation – very exceptional!

Great handouts for future references!

Class participation is wonderful!

The instructor was knowledgeable and invited participation.