Major Local Women’s Groups

Since women are involved with the purchasing decisions of over eighty percent of all consumer goods in the United States, more businesses are focusing on marketing to women.   Thus I thought it would be helpful to present brief information about the following active women’s groups found in the greater Southlake, Texas area.  Remember, involvement with these groups can be a great way to make our communities a better place in which to live, grow and work along with growing your business.

 Greater Keller Women’s Club

  • founded 1989
  • primary goals are community service and fund raising
  • hosts annual Fashion Show and a variety of on-going social/networking activities for members
  • www.gkwc.org 

Colleyville Woman’s Club

  • founded 1981
  • holds annual Fashion Show and Holiday Homes tour for their fundraisers
  • has monthly meetings September through May
  •  www.c-w-c.org 

Grapevine Chamber Women’s Division

 Greater Grapevine Newcomers Club

  • primarily a social group
  • Contact 817-488-8949

 Greater Southlake Women’s Society

  • founded 1997
  • supports numerous local philanthropic causes and events throughout the area
  • holds annual art auction and annual blood drive
  • www.southlake-gsws.org 

Southlake Newcomers Club

 Southlake Women’s Club

  • founded 1985
  • sponsors two major fundraising events, Art In The Square and the annual School Supply sale
  • hosts annual Valentine Luncheon for local senior citizens
  • www.southlakewomensclub.org

 Trophy Club Women’s Club

  • founded 1981
  • sponsors annual garage sale, golf tournament and progressive dinner
  • www.tcwc.info

 If you would like more specific information about marketing to women, please contact Kate at 817-488-2761 or kate1.kgbmarketing@verizon.net  I would love to meet with you!

Important Facts on the Women’s Market

Women in the U.S. influence or are responsible for making the purchasing decisions on eighty percent of all consumer goods in the average household. 

Martha Barletta, author of Marketing to Women, does an excellent job in describing the differences between male and female consumers. The following summary highlights three main points made in her book, and will likely make many women smile! 

 If women frequently shop in your store, use your services, or buy your products on-line, why should you consider taking a different approach when marketing to women? 

 1. Women have a different purchasing process than men

· They consider more factors and generally do more research

2. Women have different attitudes,  priorities and (often) responsibilities than men

· They are more likely to bounce ideas off others, generally favor “we” over an “I” attitude, and want everyone to get ahead

3. Women have different responses to marketing messages than men

· They prefer realistic people in ads, respond to emotion and human situations, rely on word of mouth so if a product works for someone else, it’s likely to work for her situation