Trophy Club is the fifth largest of the six communities with a 2007 Population of 7,450.

• 2.8 percent higher than 2006.
• Accounts for 5.3 percent of the six community market.
• Located in Denton County.

In 2006, Trophy Club issued twenty-eight (28) single family residential building permits, roughly half of the fifty-five (55) issued in 2005.
• The average value of these permits increased from $404,294 (2005) to $514,698 in 2006.
• Sierra Fine Custom Homes built the most with five new homes, and Pescara Homes and Whitney Homes with four each.
• Issued $6.4 million worth of new non-residential construction, consisting of one hotel and one educational building.

Trophy Club, a master planned community, was incorporated in 1985.
• Median household income of $111,461 (Source: muninetguide.com)
• Served by Northwest Metroplex Chamber of Commerce.

Here are common reasons for a business to establish new distribution methods for their product or service.

1. If your customers’ buying patterns change. As an example, companies that traditionally sold door-to-door had to find new methods as more women work outside the home.
2. If your market is expanding, geographically or another use has been found for the product, find additional ways to reach these new customers. One option is expanding from company owned stores to specialty retailers.
3. If you have new competitors, they’ll likely develop new distribution methods. As an example, consider how the U.S. Postal Service is evolving due to competition from UPS, FedEx and mailing centers.
4. If new methods of distribution become available, such as the Internet, are they cost effective for you?

And don’t forget, the customer will likely expect you to maintain records of all their purchases from different methods and receive an appropriate discount based on total purchases.

The following is found in numerous marketing books addressing the need for commitment and patience when promoting your product or service. By focusing your marketing efforts, you’re likely to reduce a few of the steps!

• The first time a man looks at an ad, he doesn’t see it.
• The second time, he doesn’t notice it.
• The third time, he is conscious of its existence.
• The fourth time, he faintly remembers having seen it.
• The fifth time, he reads the ad.
• The sixth time, he turns up his nose at it.
• The seventh time, he reads it through and says “Oh brother!”
• The eighth time, he says, “here’s that confounded thing again!”
• The ninth time, he wonders if it amounts to anything.
• The tenth time, he will ask his neighbor if he has tried it.
• The eleventh time, he wonders how the advertiser makes it pay.
• The twelfth time, he thinks it must be a good thing.
• The thirteenth time, he thinks it might be worth something.
• The fourteenth time, he remembers that he wanted such a thing for a long time.
• The fifteenth time, he is tantalized because he cannot afford to buy it.
• The sixteenth time, he thinks he will buy it someday.
• The seventeenth time, he makes a memorandum of it.
• The eighteenth time, he swears at this poverty.
• The nineteenth time, he counts his money carefully.
• The twentieth time he sees the ad, he buys the article or instructs his wife to do so.

Amazingly, it was written in 1885 by Thomas Smith in London, at a time when consumers were receiving significantly fewer daily marketing messages.