Focusing on Colleyville, Grapevine, Keller, Southlake, Trophy Club and Westlake

Spotlight on Chambers of Commerce

Keller Chamber of Commerce
200 South Main, Keller
817-431-2169
www.kellerchamber.com
600 plus members
Features: plays a vital role as a “hub” in the community with a strong marketing focus. Offers limitless promotional opportunities through leads breakfasts, women’s success team luncheons, spectacular Awards Gala, community-wide KellerFest and more.

Northwest Metroport Chamber of Commerce
90 Trophy Club Drive, Trophy Club
817-491-1222
www.nwmetroportchamber.org
320 members
Features: located in the heart of the fast growing S.H. 114/Alliance corridor serving the communities of Haslet, Justin, Northlake, Roanoke, Trophy Club and Westlake. Fortune 500 major employers in the service area include IBM, Pfizer, Citigroup, Cardinal Health, General Motors, AmerisourceBergen, (John) Deere and Albertsons.

(Source: Keller and Northwest Metroport Chambers of Commerce)

Referrals are the Way to Go

Many of you will likely agree from personal experience that referrals are the most efficient means of producing new sales.

One expert found that within the financial industry, one sale is gained for every 3.3 referrals. In comparison, it takes 10 seminar attendees, 50 cold calls or 60 letters to generate one sale.

Furthermore, according to Paul and Sarah Edwards (authors of Getting Business to Come to You), up to 45 percent of most service businesses are chosen by customers based on the recommendations of others.

So how does a business get more referrals? Undertake an intentional effort to get the right people talking about your company and your products and services.

Chicago-based Gaebler Ventures recommends these five steps when developing a referral program:

1. Select the best clients
2. Ask them
3. Provide promotional tools
4. Develop rewards
5. Track results