Focusing on Colleyville, Grapevine, Keller, Southlake, Trophy Club and Westlake (Source: NCTCOG, 2000 U.S. Census and City of Southlake)

Spotlight on Southlake

Southlake is the third largest of the six communities with a 2006 Population of 25,350, or 18.5 percent of this market.

According to the 2000 Census:

1. Residents are young, with only 4.2 percent aged 62 or older as of 2000.
2. Residents aged 25 years and older are well educated as 59.2 percent hold a bachelors degree or higher.
3. Families dominate as 94.1 percent of all households are family households.
4. As of 2000, 86.8 percent of all housing units had been built since 1980.
5. Over 91 percent (91.7 %) of residents speak English only at home.

The four largest employers within Southlake: Sabre Holdings, Tri-Dal Ltd., Verizon Wireless and City of Southlake. (Carroll ISD’s main office is located in Grapevine and thus is not included.)

Between 2001 and 2006, the total appraised value of real estate in Southlake grew at an average annual rate of 7.8 percent. (Source: TAD)

Every year, a greater number of small businesses utilize websites. Here are some important considerations when investing in a website.

1. What are the number of and types of special individual needs of your customers?
2. What level of contact do you maintain with your customers? Does your site need to be interactive (selling, customer service and/or accounting) or will it just be an informational site?
3. Consider what changes you may need to make if you start selling on the web. Examples include vendors for shipping, packaging materials and payment options (credit cards).
4. Costs will include establishing your domain name, the web hosting service and maintenance. One expert also recommends registering variations and misspellings of your domain name.
5. Is the message of your website consistent with all your other marketing items?

(Compiled from various sources including Chris Espinosa, ceGraphics)