Focusing on Colleyville, Grapevine, Keller, Southlake, Trophy Club and Westlake (Sources: NCTCOG, 2000 U.S. Census, City of Keller and Keller Chamber of Commerce)

Spotlight on Keller

Keller is the second largest of the six communities with a 2006 Population of 36,350 or 26.5 percent of this market.

According to the 2000 Census:

1. Residents are young, with only 5.5 percent aged 62 or older.
2. Residents are well-educated with 44.6 percent of all residents aged 25 or older holding a bachelors degree or higher.
3. Families dominate as 89.1 percent of all households are family households.
4. As of 2000, 79.2 percent of all housing units had been built since 1980.
5. Over ninety-three (93.1) percent speak English only at home.

The five largest employers within Keller: Keller ISD, Corning Cable Systems, City of Keller, Southstar Logistics/Grocery Distribution, and Kroger.

Did you know? Keller is the first community in the nation to have FiOS, which provides fiber-optic lines to all households and businesses through Verizon with FiOS. (Source: Keller Chamber)

Postcards are a great way to communicate with customers and offer four advantages over the traditional letter/envelope: 1. lower in cost; 2. don’t require receivers to open an envelope; 3. force sender to provide concise message; and 4. faster to print.

So what are some great uses for postcards? Here are some ideas, especially for targeting your best clients.

1. Pre-print with your logo, address, slogan and/or picture, add meaningful comments and mail while on a trip, business or personal, to stay in “front” of your clients.
2. Utilize for important announcements including new services or products, new employees or location, revised hours, upcoming meetings or seminars, or new strategic alliances.
3. Pre-print with important industry facts or new regulations impacting your business, industry or services.
4. Provide notification of upcoming special sale or discount, or use as a coupon.
5. Use as thank you, reminder of their next appointment or need to schedule an appointment.
6. Employ to solicit comments about an idea, or even a resume, for personal use.