Comparative data for Colleyville, Grapevine, Keller, Southlake, Trophy Club and Westlake (Sources: NCTCOG, Town of Westlake, and 2000 U.S. Census)

2006 Population by CityColleyville 21,700
Grapevine 45,600
Keller 36,350
Southlake 25,350
Trophy Club 7,250
Westlake 700
Total Market Size 136,950

Population Average Annual Growth Rates between 2000-2006 by CityColleyville 1.7%
Grapevine 1.4%
Keller 4.9%
Southlake 2.8%
Trophy Club 2.2%
Westlake 22.5%
Total Market 2.6%

Median Household Income by City (2000 Census adjusted 18% for inflation)Colleyville $139,008
Grapevine $84,858
Keller $102,085
Southlake $155,734
Trophy Club $109,500
Westlake $ 88,052

Why do customers leave?

• 68% upset with the treatment they’ve received
• 14% dissatisfied with product or service
• 9% begin doing business with the competition
• 5% seek alternatives or develop other business relationships
• 3% move away
• 1% die

Customer loyalty and the lifetime value of a customer can be worth up to ten times as much as the price of a single purchase.

For every complaint a business receives, there are approximately 26 other customers with unresolved complaints or problems.

A dissatisfied customer will tell up to ten people about his/her experience. Thirteen percent of those unhappy customers will tell up to 20 people!

(Source: U.S. Small Business Administration and the U.S. Chamber of Commerce)